Advertising Words for Home Selling
Before you place an ad in the newspaper to sell your home or post an online listing, stop to think about the advertising words you choose.
Choosing the wrong advertising words can cost you a buyer, but even more important, choosing the wrong advertising words can result in a fine of $10,000 or more. Many people are unaware of which advertising words constitute discrimination and violate the Fair Housing Act.
The popular online classified site, Craigslist, was sued a while back by a group of lawyers for allowing discriminatory housing ads on its site. Now, you may not agree with the Fair Housing Act, but nonetheless, it is the law, and seven classes are protected. I receive a lot of mail from readers who can’t understand why they are not allowed to advertise that a home is located near a church, for example
. . . read more about advertising words.
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Advertising Words for Home Selling originally appeared on About.com Home Buying / Selling on Wednesday, March 3rd, 2010 at 05:00:24.





